Learning Objectives

Students should understand:

• What SEO means.
• Why SEO matters.
• Basic on-page SEO principles.

Lesson Content

SEO means Search Engine Optimization.

Basic SEO practices include:

• Creating useful content
• Using descriptive titles
• Using appropriate headings
• Writing descriptive URLs
• Adding image alt text
• Creating internal links
• Improving website speed
• Making websites mobile-friendly

Students should understand that SEO is a long-term process rather than a single setting.